Bespoke is a hot trend. You can choose everything from how you like your coffee in the morning (extra hot Flat White, just FYI), to a completely unique pair of trainers online, to a custom-made phone and fashion designers have long been championing the personalised monogramming trend, embossing peoples’ initials on their goods. So, thought the clever people at Eyeko, why should your mascara experience be any different? Step forward their brand new Bespoke Mascara Wardrobe at Harvey Nichols…
So, how does it work? Well, it’s really rather marvellous actually. You will be greeted by a trained Mascara Editor (I was lucky enough to have make-up artist Kay Montano and Eyeko founder, Nina, but sadly they won’t be there day-to-day!), who will take you through 10 different mascara wands, choosing the right one that’s exactly right for you… Lengthening, separating, volumising, fanning – you name it, they’ve got it. Next, you will be able to choose the best formula for your needs: fibrous, carbon black, plumping, elongating – again, the choice is incredible. There are, in fact, 100 different unique combinations possible, so you know that you are getting a mascara really tailored to you. Once you have chosen these two components, they are assembled together, with the final step being a truly indulgent flourish: a mirror-lined box to place your mascara in, complete with your initials emblazoned on the outside.
Now, that’s what I call bespoke.
Visit the Bespoke Eye Wardrobe at Harvey Nichols and find your ideal mascara for £28. Want to see the existing Eyeko mascara that we also love? Check it out in The Birchbox Shop
– Jessica Diner